About Us
Your trusted partner in real estate auctions
Re-Am Auctioneers is your trusted partner, bringing buyers and sellers together for seamless and transparent property transactions. Our platform is designed to simplify the auction process, ensuring maximum value for property owners and providing buyers with unique opportunities to secure their ideal property. Whether you’re an individual looking to sell your property efficiently or an investor searching for the perfect property, Re-Am Auctioneers offers a professional, secure, and hassle-free experience. Our expertise in the real estate auction industry ensures that every transaction is handled with integrity and precision.
With a user-friendly interface, advanced property listing features, and expert support, we make the auction process straightforward and rewarding. Explore our listings, connect with potential buyers or sellers, and let us guide you through a successful property auction.
Pieter Du Toit
Founder / Chief Executive Officer
Pieter’s entrepreneurial journey began early – after matriculating at Grey College, he qualified as a Master Butcher at 20 years of age. While working full-time, he attended evening classes and completed a B.Com Honours degree in Economics from the University of the Orange Free State in only three years under the guidance of renowned economist Professor Sampie Terblanche. He later continued his studies through MBA coursework at the University of Pretoria.
He joined Morkels Furniture Group, rising from a sales agent to Merchandise Executive in three years and a year later also as Marketing Executive. Some started calling him a Human Dynamo during his tenure, as he pioneered the innovative “Two-Year Guarantee Store” concept, a strategy that significantly improved operational efficiency and reduced the company’s creditor administration requirements.
In 1997, Pieter founded Lexdan Real Estate, trading as Homenet Two Oceans, laying the foundation for a distinguished career in property. At a national real estate conference in 1999, he was introduced to the concept of Real Estate Auction Marketing (Re-Am), a model that was rapidly transforming property sales in Australia and New Zealand. Recognising its potential for the South African market, he dedicated himself to understanding and refining the auction process. Commitment to mastering the field, it took him to Australia in 2004, where he attended the Real Training International Management Seminar alongside leading real estate professionals from around the world on Hamilton Island. After observing successful auction campaigns in Australia and New Zealand firsthand, he became convinced that virtually any property could be sold through auction when supported with the right marketing strategy. This belief would become the cornerstone of his approach: creating urgency, competition, and market engagement to achieve the highest possible value for sellers.
Pieter is the founder of the registered trademarks “Real Estate Auction Marketing”, “Re-Am”, as well as the well-known slogan, “best possible price in the shortest possible time.” After nearly three decades in the property industry, he has become one of South Africa’s leading advocates for auction-based property sales, helping countless clients unlock current market value through innovative marketing and strategic sales processes.
Beyond business, Pieter has a longstanding commitment to community service. As a Rotarian for 34 years, he served as President of the Strand Rotary Club before becoming the Charter President of the Gordon’s Bay Rotary Club in 1999. He is also a recipient of the prestigious Paul Harris Sapphire Award, one of Rotary International’s highest honours for service to the community.
Having travelled to 28 countries on both business and leisure, Pieter brings a broad international perspective to the property market. Today, his pioneering work in real estate auctions continues to shape the future of property transactions through Re-Am’s digital auction platform. By combining proven auction principles with modern technology, he remains committed to creating a more transparent, efficient, and results-driven property market for sellers, buyers and agents alike.
Jay Gardiner
Managing Director
Jay’s professional journey has been shaped by a passion for markets, technology, and real estate. From an early age, he developed a keen interest in property and the economic forces that drive investment, value creation, and long-term wealth.
After completing a BA with Economics at Stellenbosch University, Jay went on to obtain an LLB through the University of London. His academic background provided a strong foundation in economics, law, and market analysis, while reinforcing his interest in the property sector and the role it plays in economic growth.
Before entering the real estate industry, Jay gained experience working with a number of production companies in South Africa’s film industry before joining a large international technology company. There he held various roles across risk management, fraud investigation, and payment processing, developing expertise in compliance, operational efficiency, and technology-driven problem solving.
Working within a highly regulated and data-driven environment gave Jay valuable insight into how technology can transform traditional industries by improving transparency, accessibility, and user experience. These lessons would later become central to his vision for real estate.
Driven by a lifelong passion for property, Jay eventually transitioned into real estate brokerage, where he combined his analytical mindset, legal training, and technology background to help clients navigate one of the most significant financial decisions of their lives. Through his experience working directly with buyers and sellers, he identified many of the inefficiencies that continue to exist within traditional property transactions.
Recognising the growing importance of technology in the future of real estate, Jay became actively involved in the development and expansion of Re-Am’s digital auction platform. He saw an opportunity to combine the proven principles of auction marketing with modern technology to create a more transparent, efficient, and competitive sales process for agents, buyers, and sellers alike.
As Managing Director of Re-Am, Jay oversees the company’s strategic growth, operations, technology initiatives, and business development. Representing the next generation within the business, he is focused on scaling the platform, expanding agency partnerships, and helping drive the digital transformation of property transactions across South Africa.
Today, Jay remains committed to Re-Am’s mission of delivering innovative, technology-driven solutions that empower independent real estate professionals while creating better outcomes for property buyers and sellers. His vision is simple: to help build the future of real estate by combining trusted industry expertise with world-class technology.
Pieter Du Toit
Founder / Chief Executive Officer
Pieter’s entrepreneurial journey began early – after matriculating at Grey College, he qualified as a Master Butcher at 20 years of age. While working full-time, he attended evening classes and completed a B.Com Honours degree in Economics from the University of the Orange Free State in only three years under the guidance of renowned economist Professor Sampie Terblanche. He later continued his studies through MBA coursework at the University of Pretoria.
He joined Morkels Furniture Group, rising from a sales agent to Merchandise Executive in three years and a year later also as Marketing Executive. Some started calling him a Human Dynamo during his tenure, as he pioneered the innovative “Two-Year Guarantee Store” concept, a strategy that significantly improved operational efficiency and reduced the company’s creditor administration requirements.
In 1997, Pieter founded Lexdan Real Estate, trading as Homenet Two Oceans, laying the foundation for a distinguished career in property. At a national real estate conference in 1999, he was introduced to the concept of Real Estate Auction Marketing (Re-Am), a model that was rapidly transforming property sales in Australia and New Zealand. Recognising its potential for the South African market, he dedicated himself to understanding and refining the auction process. Commitment to mastering the field, it took him to Australia in 2004, where he attended the Real Training International Management Seminar alongside leading real estate professionals from around the world on Hamilton Island. After observing successful auction campaigns in Australia and New Zealand firsthand, he became convinced that virtually any property could be sold through auction when supported with the right marketing strategy. This belief would become the cornerstone of his approach: creating urgency, competition, and market engagement to achieve the highest possible value for sellers.
Pieter is the founder of the registered trademarks “Real Estate Auction Marketing”, “Re-Am”, as well as the well-known slogan, “best possible price in the shortest possible time.” After nearly three decades in the property industry, he has become one of South Africa’s leading advocates for auction-based property sales, helping countless clients unlock current market value through innovative marketing and strategic sales processes.
Beyond business, Pieter has a longstanding commitment to community service. As a Rotarian for 34 years, he served as President of the Strand Rotary Club before becoming the Charter President of the Gordon’s Bay Rotary Club in 1999. He is also a recipient of the prestigious Paul Harris Sapphire Award, one of Rotary International’s highest honours for service to the community.
Having travelled to 28 countries on both business and leisure, Pieter brings a broad international perspective to the property market. Today, his pioneering work in real estate auctions continues to shape the future of property transactions through Re-Am’s digital auction platform. By combining proven auction principles with modern technology, he remains committed to creating a more transparent, efficient, and results-driven property market for sellers, buyers and agents alike.
Managing Director
Jay’s professional journey has been shaped by a passion for markets, technology, and real estate. From an early age, he developed a keen interest in property and the economic forces that drive investment, value creation, and long-term wealth.
After completing a BA with Economics at Stellenbosch University, Jay went on to obtain an LLB through the University of London. His academic background provided a strong foundation in economics, law, and market analysis, while reinforcing his interest in the property sector and the role it plays in economic growth.
Before entering the real estate industry, Jay gained experience working with a number of production companies in South Africa’s film industry before joining a large international technology company. There he held various roles across risk management, fraud investigation, and payment processing, developing expertise in compliance, operational efficiency, and technology-driven problem solving.
Working within a highly regulated and data-driven environment gave Jay valuable insight into how technology can transform traditional industries by improving transparency, accessibility, and user experience. These lessons would later become central to his vision for real estate.
Driven by a lifelong passion for property, Jay eventually transitioned into real estate brokerage, where he combined his analytical mindset, legal training, and technology background to help clients navigate one of the most significant financial decisions of their lives. Through his experience working directly with buyers and sellers, he identified many of the inefficiencies that continue to exist within traditional property transactions.
Recognising the growing importance of technology in the future of real estate, Jay became actively involved in the development and expansion of Re-Am’s digital auction platform. He saw an opportunity to combine the proven principles of auction marketing with modern technology to create a more transparent, efficient, and competitive sales process for agents, buyers, and sellers alike.
As Managing Director of Re-Am, Jay oversees the company’s strategic growth, operations, technology initiatives, and business development. Representing the next generation within the business, he is focused on scaling the platform, expanding agency partnerships, and helping drive the digital transformation of property transactions across South Africa.
Today, Jay remains committed to Re-Am’s mission of delivering innovative, technology-driven solutions that empower independent real estate professionals while creating better outcomes for property buyers and sellers. His vision is simple: to help build the future of real estate by combining trusted industry expertise with world-class technology.
Jay Gardiner
Join the Re-Am Digital Property Revolution
- Sellers discovered that selling at Re-Am auctions maximises value.
- Re-Am auctions are one of the best ways to convert real estate in cash money.
- Non auctioned properties for sale could miss out on higher bids.
- It’s price that sells a property.
- Re-Am uses AI and analytics to deliver the best price for your property.
- Re-Am digital auctions are mostly by owners that are not financially distressed.
- The longer a property stays unsold for 60-90 days the chances are it will sell at a discount.
- Auctions by choice creates urgency that yields maximum bidding prices towards the end.
- Digital auctions have reduced days on the market by up to 50%.
- Re-Am properties on auction delivers the true current market value.
- The highest successful bid is the lowest price the seller will accept.
“As more of the economy is run in the cloud, powered by digital systems, the speed-scalability and reliability of auctions will become increasingly relevant even if, as this article shows, it happened in silence.”
The Power Of Auction- Prof. Adrian Saville and Ian McLeod