The real estate industry remains one of the largest sectors of the economy, yet many property transactions are still conducted using sales processes that have changed very little over the past several decades. Traditional property listings often remain on the market for extended periods, creating uncertainty for sellers, reducing cash flow for agencies, and ultimately resulting in price reductions before a successful sale is achieved.
A recent AI powered analysis shows that in Cape Town the difference between the asking and sold price eventually achieved is between 5% and 10%Well priced homes sell near asking price while overpriced sit for 60-90 days requiring significant price adjustments to close deals costing unnecessary time and money.
Re-Am was created to address this challenge.
Our digital auction platform combines the proven effectiveness of auction-based property marketing with modern technology to create a faster, more transparent, and more efficient sales environment for buyers, sellers, and real estate professionals alike.
Unlike conventional auction models, Re-Am empowers real estate agents to manage and control the entire auction process themselves. Agents retain ownership of their client relationships, pricing strategy, bidder information, and auction transaction flow, eliminating reliance on external auctioneers while creating additional revenue opportunities for participating agencies.
The platform enables qualified buyers from anywhere in the world to participate remotely through a secure digital bidding environment, significantly expanding the pool of potential purchasers and increasing competitive tension around each property listing.
Built specifically for independent real estate brand agencies, the Re-Am platform has the capacity to accommodate hundreds of active listings across multiple operational divisions simultaneously. Every registered bidder is financially qualified, creating a valuable database of motivated buyers that agents can leverage for future transactions, further increasing the lifetime value of each listing.
The market opportunity is substantial.
We believe the future of property transactions is transparent, competitive, data-driven, and digital. Re-Am is positioned to lead that revolution.
LISTING RULES
- Listings are free but must be accompanied by a Lightstone CMA where possible
- The reserve price will be reduced 5% that will become the guide price.
- Every successful bid becomes the price to pay plus 2,5% commission + VAT
- The Re-Am agent commission is 1,5% + VAT on successful bids.
- Unsold listings incur a 0,5% plus VAT participation fee on list price. This fee will be waived if the listing is auctioned again with a 2% reduced price every time thereafter
- Please provide us with a vector image of your logo and the relevant agent details when listing if you would like to make use of our custom auction board
“As more of the economy is run in the cloud, powered by digital systems, the speed-scalability and reliability of auctions will become increasingly relevant even if it happens in silence”
The Power of Auction – Professors Adrian Saville and Ian McLeod ®
It’s the right price that sells a property
Re-Am delivers the best possible price in the shortest possible time™
Re-Am's allows buyers to do the following
- Enquire directly with the agent
- Access marketing documents
- Arrange viewings
- Conduct a virtual tour
- View video on a property
- Submit offers from anywhere at anytime
- Upload proof of funds
- Pay deposits
- Manage contracts with agent till completed